PrintWeek 11th March 2010 IPEX press release: Haybrooke Associates will launch a JDF-enabled version of its intelligent estimating package, PDQ, at Ipex, to improve the software's integration with MIS. The company said the software allows printers to cut the costs of in-house estimating by allowing customers to enter their own job specifications, such as quantities and production processes. Managing director John Roche said: "JDF means files flow seamlessly from the buyer, through PDQ into the printer's MIS." He added that the software's route-based estimates offered printers an answer to the "double-whammy" of demands for faster quote turnaround times and falling conversion rates from quotes to jobs. "PDQ vastly increases the number of quotes processed," said Roche. "If you keep the same conversion rate you will win more work. However as prices fall, conversion rates fall and if, for example, conversion rates halve, you need to double the number of quotes just to stand still. That's a fact of the market. PDQ offers the way out."
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