
Ask most printers what the 'Holy Grail' of their business process would be and some might very well answer 'instant estimating ’. Of course, instant quotes are not new these days - there are quite a few solutions out there. Our own solution, PDQ, is not just hosted on the web. It is a desktop application first, with a customisable (optional) web interface.
PDQ is a real printers tool. As such, it is one of only perhaps two expert solutions that can produce a job with a technical specification robust and detailed enough to be transferred directly into an MIS. We believe that our system is better because our software is the only one clever enough to quote for all methods of print production including web offset and POS.
One thing users of PDQ can be certain of: it is the only system in the UK with a built-in carbon footprint analyser. Every production method and each component of these production methods, platemaking, printing, folding, etc, etc, are all individually analysed to show the user the carbon footprint of each component, resulting in a total CO2 emissions of each job - and every conceivable alternative. In today's tough economic climate this might just make the difference between winning and losing a job, even encouraging the buyer to pay more for an environmentally friendlier solution? With the eyes of the world eye scrutinising climate change ever-closer, our software may become another vital tool in the effort to combat global warming.
We charge an initial fixed set up and implementation fee and then PDQ is charged on a monthly user license fee basis. If there's just one user, it costs very little to run. If there's ten users, that's when a negotiation can begin. In other words, we can be flexible on price because we know you have to be with your own customers.
Contact sales@haybrooke.com or telephone 0116 2711000
PDQ now connects via a JDF bridge to several MIS packages, including Tharstern and EFI Logic. Operations director Philip Roe said:
"In our cloud-based PDQ, the buyer begins by choosing a specification which creates an XML file. This can then be delivered to the printers desktop PDQ and converted into JDF, so files flow seamlessly from the buyer, right into the the heart of printer's MIS itself."
He added that the software's production route-based estimates offered printers an answer to the "double-whammy" of demands for faster quote turnaround times and falling conversion rates from quotes to jobs.
"PDQ vastly increases the number of quotes processed," said Roe. "If you keep the same conversion rate you will win more work. However as prices fall, conversion rates fall and if, for example, conversion rates were to halve, you need to double the number of quotes you do just to stand still. That's a fact of the market. PDQ offers the way out."