When only the best quality will do.

Talk about knowing your onions. When only the best will do and knowledge is the key to success, Abstract Group towers over the competition.

Its Print Buyer's Survival Guide targets current and prospective clients and is designed to give them a starting point on understanding print terms and methods. The pack was preceded by two mailers – a postcard and a letter. It is part of a wider education strategy by Abstract. The company also runs print schools for clients at its Hemel Hempstead base and gives training sessions and an opportunity for participants to look at equipment in operation.

"It makes our life a lot easier and improves the service for clients. We go to extreme efforts to educate them and get additional business," said Abstract director Simon Breeze. He added: "In many cases, buyers do not know the terms for specifications and estimates. This mailing campaign helps them to be right first time."

The guide contains information of Abstract services and equipment as well as two swatches. One explains the print process from type to finishing while the other shows various finishes on a range of stocks. The Group is also rolling out another marketing campaign to coincide with the launch of its brochure. "The campaigns we do are designed to stimulate some fun and excitement," said Breeze.

Abstract Group specialises in sheetfed litho and equipment includes two Heidelberg Speedmaster 74s, Screen PlateRite 4000 B2 thermal platesetter and a Muller Martini saddlestitcher.

Abstract Group
Units 9 - 12 Eastman Way
Hemel Hempstead Industrial Estate
Hemel Hempstead
Hertfordshire
HP2 &DU

T. 01442 212922
E. info@abstract-group.co.uk

Website:
www.abstract-group.co.uk

Main contact:
Alan Harbison
Operations Director