John Roche
Managing Director
"I have spent far too long in the printing industry for my own good, but I still love it. I hope that the technology Haybrooke are inventing today will somehow effect positive change and benefit the industry in the future."
About Haybrooke
Dynamic Software Development
The world of print is changing. Prices are dropping. Customers are more demanding. The environment is shaping our choices. And the pressure on your business to survive is increasing.
Wouldn’t it be great if there was a tool that could help take some of the heat off?
PDQ is the newest and perhaps the most powerful route-based intelligent estimating solution in its class. Our software can help you reduce the cost of estimating and improve your speed of response to customers, saving you time and money. It can also estimate a carbon footprint for every job. But don’t just take our word for it. Try it now FREE for 60 days.
You will discover a feature packed software solution containing a wide range of generic manufacturing equipment including: Digital, B3, B2 and B1 presses with sustainable cost rates built in. Also included, generic average paper prices for standard stocks, such as gloss, matt and uncoated with tips and advice of best-fit paper stocks for printed products. You will find it an invaluable guide to the market and an ideal companion to your MIS.
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"We examined PDQ as a tool to ensure consistency in our estimating and to provide both the office and the field based team with the ability to produce instant quotes; PDQ delivers on all counts. We are particularly excited about PDQ's ability to integrate with our existing applications, eliminating duplication and re-keying which has previously negated the efficiency benefits of stand-alone estimating tools. The team at Haybrooke excelled in their understanding of our complex range of equipment and products and therefore our very exacting estimating requirements".
Warren Brew - Head Of Commercial, Eclipse Colour Print Limited
"We decided to look at PDQ to help us maintain the high standards we are used to in our estimating department, but without the user knowledge typically required to facilitate this; to reduce the risk of human error and provide non-experienced staff a tool to help them contribute to the quoting process. PDQ has performed as hoped and, we are very happy with the results".
Alan Robson - Commmercial Manager, fmprint
Philip Roe
Operations Director
"I am having so much fun working at Haybrooke. Its software products are amazing and it has become a catchphrase in the office already when I pipe up 'we are the next big thing in print' - but we are! - and I can't wait to help us fulfill our collective potential".
Barry Grindrod
Sales & Marketing Director
"I am not sure why we bothered to invent an acronym for PDQ. It started out 'pretty damn quick' and it is still pretty damn quick - but we'll keep calling it 'predictive dynamic quoting' - perhaps just for our customers sake?!"
Daniel Mitchell
Product Development Director
"Creating something that has actively changed the way printers and buyers work has been an exciting challenge. I have been here from the very start and helped John 'hang the pictures on the wall' and have enjoyed seeing the success and benefits of PDQ to the clients we work with."
PDQ now connects via a JDF bridge to several MIS packages, including Tharstern and EFI Logic. Operations director Philip Roe said: 
"In our cloud-based PDQ, the buyer begins by choosing a specification which creates an XML file. This can then be delivered to the printers desktop PDQ and converted into JDF, so files flow seamlessly from the buyer, right into the the heart of printer's MIS itself."
He added that the software's production route-based estimates offered printers an answer to the "double-whammy" of demands for faster quote turnaround times and falling conversion rates from quotes to jobs.
"PDQ vastly increases the number of quotes processed," said Roe. "If you keep the same conversion rate you will win more work. However as prices fall, conversion rates fall and if, for example, conversion rates were to halve, you need to double the number of quotes you do just to stand still. That's a fact of the market. PDQ offers the way out."